Advertising campaign to recruit young adults.
Film.
Amnesty International
This campaign was made in the mid nineties and aimed at recruting young adults to engage in Amnesty International. The campaign theme was "The World is Sick. But You Can Change it". These images are what remains, but the campaign consisted of outdoor and magazine ads, postcards in restaurants, film and radio. The campaign was a success and was nominated in the swedish advertising competition Guldägget in 1996.